captures case study solution which means of a product to a consumerits emotional and mental connections. There are many loyal clients of Southwest Airlines because they really enjoy flying with them. It is low cost, convenient, and fun. The old normal ice cream parlor will engender nostalgia and create valuable emotional ties. The most severe advertising errors are made when case study solution symbolic product layer is either left out or not understood. The power of symbolism should never be underestimated. We buy more outfits now, move through trends faster. In case study answer olden daysthe early 90sbrands produced two to four vogue cycles per year, big orders coordinated by season, deliberate months in enhance. These days, theres no such thing as cycles, only items. If a shirt is promoting well, Wal Mart orders its providers to make more. If headbands inexplicably come into style, HandM rushes to make thousands and thousands of them before they go out again. This flexibility implies that factories need to compete on case study solution number of clothing lines they could produce and how effortlessly they could switch from one to another.